The Warrington-based company sets sights on becoming the ‘go-to’ resource for artists and musicians both on the High Street and online.
From humble beginnings as a local music shop to boasting an enviable position in today’s competitive online marketplace, the Warrington-based business has undergone a series of changes as part of a rebranding that consisted of: a move to a new Centre Park HQ, a reinvigorated focus, and a slogan that illustrates their expertise, ‘Run by Musicians, For Musicians’. In keeping with its service to musicians for over 120 years, the rebrand reflects both the evolution of the company with ‘over a century of noise’ to its credit, as well as its confident vision for the future.
Established as a piano shop by John Dawson in 1898, Dawsons Music started out life selling classical instruments to local pianists. Over the decades they embraced emerging trends and have gone on to offer a wide variety of musical instruments and equipment from pocket-sized modular synths to digital grand pianos, ukuleles to 9-string electric guitars.
Not only has Dawsons persevered through challenging marketplace environments, but the business is thriving under new ownership and thanks to a dynamic leadership team, are poised to stride confidently into a new era. Moving forward their aim is to become an inclusive resource within the online music community whilst building upon its trusted High Street presence.
Run by Musicians, For Musicians’… the rebrand reflects both the evolution of the company with ‘over a century of noise’ to its credit, as well as its confident vision for the future.
With a commitment to supporting musicians throughout their life from early years to seasoned professionals, through in-store events and online engagement, Dawsons aims to be the first port of call for musicians across all abilities, ages, and skill levels. By engaging with communities and organisations at a grassroots level, Dawsons Music wants to become a creative hub for up-and-coming local artists who identify with the Dawsons’ family as a partner along their creative journey.
Martin Cotterill, newly appointed Head of Ecommerce, commented “It’s an exciting time in Dawsons’ history. We have a profound heritage in selling musical instruments to all types of musicians, with an expertise that is second to none. Now we plan to build on this heritage with our new strategy and focus, so we can continue to be at the forefront of musical innovation for generations to come.”
Experience the next phase in their journey for yourself, visit Dawsons.co.uk.
About Dawsons Music
Dawsons Music is a leading retailer of acoustic and electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With more than 120 years of musical instrument retail experience, Dawsons Music sets the standard in customer service for others to follow. For more information, visit https://www.dawsons.co.uk or visit your local Dawsons Music store.
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